Is Paper the Real 'Killer' App?

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Is paper the real “klller” app? This was the focus of a recent BBC Capital article on the trend to complement our digital lives with the simplicity and tactility of paper.  

At allura printing, we see our clients integrating print and digital more and more. And today we are investing in both our printing capacity and capability as we celebrate our 10th anniversary.
 
Our printing roots are deep and Canadian. As second-generation printers who grew up in Forestville, Québec, my brother René and I learned the craft of printing from our father. Printing technology was much different back then but the commitment to taking care of your customers was not.  
 
In 2006, we founded our own printing company in Orange County, California in the headwinds of the economic downturn. Today, allura supports a spectrum of clients from leading brands and institutions like Arco and the University of California - Irvine to the self-published author who is ready to share their passion with the world! Part of our success has been diversification. We support not only the offset, digital and large format printing needs of commercial customers across many sectors but also the softcover book printing needs of publishing houses and authors.
 
Now in our 10th year, we are expanding. We have recently moved to a larger facility in Orange County – almost doubling our space. We just installed a state-of-the-art computer-to-plate prepress system and the region’s first Heidelberg Anicolor offset printing press. Measuring over 25 feet and weighing over 14 tons, this 5-color press increases our capacity 750%. Itshigh performance capability is both a friend to budgets and the environment. 
 
So while the past decades have seen printers leave traditional offset printing for the economies of digital printing, we have found an innovative offset printing technology to add to our portfolio. Our growing printing capabilities together with our commitment to customer education and service lay the foundation for our second decade.
 
David Gagnon is President/CMO of Orange County-based allura printing inc. Visit www.alluraprinting.com or call us at (888) 799.9948.